I'm the Content Strategy Lead at Flipster, where I’m responsible for overseeing the development and execution of growth strategies that drive user acquisition, engagement, retention, and revenue growth.
Before joining the team, I was a Content Marketing Specialist at Binance. I joined Flipster because I believe in the product’s value proposition as a mobile-first derivatives trading platform that’s easy to learn and use. I saw huge potential in Flipster to benefit a wide range of users, especially beginner traders.
I’m inspired by making crypto more accessible to everyone, enabling more individuals to step into the crypto world and seize the opportunities it presents.
As Content Strategy Lead, I manage the planning and development of content across various marketing channels, from website to social media and blogs. I work closely with teams like product, strategy, operations, and design to ensure a cohesive content strategy and create content that resonates with our diverse global audiences.
The Marketing team operates as a cohesive single team globally, with aligned strategies, objectives, processes, and activity. Efficient, responsive, supportive communication and collaboration are the heart of our team.
People who thrive here are open-minded, actively seeking feedback, and looking to improve. A desire for excellence balanced with humility is also essential. Work is always work-in-progress that can benefit from fresh perspectives. Finally, it’s critical to be agile and adaptable to catch and leverage new trends: both crypto and marketing are fast-paced worlds.
