APAC

Growth Marketing Lead (Acquisition & Media)

Marketing & BrandFull-timeremote
🚀 About Flipster
Flipster(flipster.io) is a high-performance crypto perpetuals trading platform on a mission to create the most efficient, frictionless, and high-performance trading experience.
Engineered by traders and optimized for trading, Flipster combines zero spreads, instant execution, and capital efficiency to deliver a platform where performance is the product.
Operating globally and serving users in nearly 200 countries, Flipster is built for crypto traders who demand the ultimate perpetual trading experience — from active retail users to degens to seasoned pros — while maintaining the highest standards of compliance and security.

As a Growth Marketing Lead (Acquisition & Media) at Flipster
You will need to have a deep experience in crypto exchange growth, capable of independently building a global Media Matrix, leading user acquisition, performance media, KOL ecosystems, and global exposure. This role is responsible for the top-of-funnel activities, encompassing impressions, acquisition, registration, Know Your Customer (KYC), and the first deposit. The growth operations team manages subsequent growth stages, specifically activation, retention, and trading volume.

Responsibilities

    • Acquisition Funnel Strategy: Own the full user acquisition funnel from impressions to first deposit, including traffic growth, registration, KYC, and key conversion metrics
    • Build & Manage Global Media Matrix: Build a holistic media matrix spanning Crypto Media, KOL networks, KOCs, communities and content matrix. Design media segmentation, incentive structures and ROI frameworks, and optimize media mix across regions such as SEA, EU etc.
    •  KOL / Influencer / Community buildup: Build and scale a global crypto KOL matrix (X, YouTube, TG, TikTok, etc.), and manage partnerships, activations, AMAs, airdrops, and performance metrics
    • Affiliate & BD Collaboration: Collaborate with Affiliate/BD teams to provide creatives, traffic, and exposure support
    • Data-driven Growth: Monitor funnel metrics such as CTR, CVR, CAC, KYC rate, and FTD rate, and work with user operations and data teams to optimize conversion funnels
    • Compliance & Risk Alignment: Guild the team to identify invalid, fraudulent, and arbitrage traffic to ensure safe acquisition

Qualifications

    • Bachelor’s degree in any discipline.
    • 5+ years of overall experience is required, including at least 2 years of demonstrated success in developing and scaling a comprehensive Media Matrix.
    • Prior experience in managing teams 
    • Deep understanding of the crypto exchange, e-commerce, or forex growth funnel
    • Proven user acquisition experience across global markets (any region) 
    • Strong analytical capability with modern analytics tools
    • Experience managing annual marketing budgets

Preferred

    • Existing media, KOL, or crypto contacts
    • Web3, DeFi, or on-chain growth experience
    • Experience in SEO or programmatic advertising

Hiring process

    • Resume/CV submission
    • 1st round interview
    • 2nd round interview
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